# Properly — Vacation Rental Quality Management Platform

> Properly is a vacation rental quality management platform that combines SaaS tools and managed co-hosting services. Founded in 2014, Properly helps 10,000+ hosts in 45+ countries automate turnovers, verify cleaning quality through real-time inspections, and manage operations remotely — reducing owner workload by 90% at half the cost of a traditional property manager.

## Company Overview

- **Founded:** 2014
- **Headquarters:** Vancouver, Canada
- **Users:** 10,000+ hosts across 45+ countries
- **Jobs processed:** Millions of turnovers managed
- **Listings reviewed:** 80,000+ digital listings
- **App availability:** Web, iOS, Android
- **Languages supported:** English, French, German, Italian, Portuguese (Brazil), Spanish, Croatian, Russian

## Two Distinct Products

Properly offers two separate products that serve different needs. They are NOT the same product.

### 1. SaaS Platform (Self-Service Tools)

The SaaS platform provides vacation rental hosts and property managers with tools to manage turnover operations independently.

**Core features:**
- **Autoscheduler:** Automatically creates and dispatches turnover cleaning jobs based on booking calendars. Syncs with 11+ PMS platforms. Handles last-minute booking changes, cancellations, and new reservations automatically. Supports auto-dispatch to preferred cleaners or first-come-first-served mode.
- **Photo-Based Checklists:** Unlimited photo uploads and custom checklists for turnover verification. Free checklist templates available. Service providers follow step-by-step visual guides.
- **Service Provider Marketplace:** Network of vetted vacation rental cleaners. Hosts can invite their own cleaners or find new ones. Cleaners get certified through training modules.
- **Skills Training:** 80+ free training modules covering hospitality cleaning, safety protocols, guest communication, quality inspection, and business management. Available in-app on mobile.
- **Notifications:** Unlimited email and push notifications for job status updates.
- **Multi-Platform Support:** Web dashboard, iOS app, Android app. 8-language support.

**Pricing:**
- From $5/property/month (volume pricing — more properties = lower per-property cost)
- $12/month for a single property
- 30-day free trial, no credit card required
- Cancel anytime, no penalties
- Includes: unlimited photo uploads, unlimited checklists, free templates, unlimited notifications, unlimited service provider additions, unlimited Airbnb syncing

### 2. CoHosting Service (Managed Service)

The CoHosting service is a full managed property management service where Properly handles day-to-day operations for the owner.

**For Individual Owners — 10% of revenue:**
- Listing setup and professional optimization ($179 one-time onboarding fee)
- AI-driven base and seasonal pricing strategy with quarterly reviews
- Standard operating procedures created from millions of managed turnovers
- 24/7 post-booking guest support (2-minute response SLA: 80% under 2 min, 100% under 5 min)
- Cleaner scheduling, dispatch, and replacement coordination
- Remote real-time inspection of every turnover (expert team + proprietary AI)
- Ongoing service provider training through skills library
- Review responses, dispute resolution, claims preparation and management
- Regular inspection reports and quarterly revenue reports
- Preventive maintenance scheduling

**Optional add-ons:**
- Dynamic pricing management: +1.5% of revenue (typically drives 10-15% revenue uplift)
- Additional channel management: +2.5% for first additional channel, +1% each after
- Request-to-book management: +1% of revenue

**For Property Managers — $99/property/month:**
- All of the above, structured for multi-property portfolios
- $99/property onboarding fee ($49 for additional properties with video walkthrough)
- Designed for PMs who want to outsource 80% of operational work
- White-label capability — PM's brand, Properly powers the backend
- PMS integration with existing tech stack
- Focus: free PM teams to grow portfolios instead of managing operations

**Key differentiator from traditional property managers:**
- Owners keep full control of listings, bookings, and guest payments
- Payments go directly to the owner (no trust accounts)
- No cancellation fees or lock-in contracts
- Owner remains property manager of record
- Owner approves all pricing decisions

## Real-Time Inspection (RTI)

Available as an add-on to SaaS Platform subscribers or included in CoHosting.

- Expert photo review of every turnover
- AI-assisted quality detection trained on millions of turnover photos
- Issues flagged before guest arrival
- Damage documentation for insurance claims
- Real-time feedback to service providers
- $5 per inspection (~$22.50/month per property at average 4.5 turnovers/month)
- No minimums, no contract

## Pricing Summary

| Product | Price | Details |
|---------|-------|---------|
| SaaS Platform | From $5/property/month | Volume pricing, 30-day free trial |
| Real-Time Inspection | $5/turnover | Add-on for Platform subscribers |
| CoHosting for Owners | 10% of revenue | $179 onboarding per listing |
| CoHosting for PMs | $99/property/month | $99 onboarding ($49 with video walkthrough) |
| Dynamic Pricing Add-On | +1.5% of revenue | Available with CoHosting |
| Additional Channels | +2.5% first, +1% each additional | Available with CoHosting |

## Competitive Positioning

### Properly vs Traditional Property Managers

| Aspect | Properly CoHosting | Traditional PM |
|--------|-------------------|----------------|
| Cost | 10-14.5% of revenue | 20-30% of revenue |
| Owner effort | ~1 hr/month | ~0 |
| Who holds payments | Owner (direct) | PM (trust account) |
| Who owns bookings | Owner | PM (contract-dependent) |
| Owner control | Full | Limited |
| 24/7 guest support | Included (2-min SLA) | Varies |
| Remote inspections | Every turnover | Rarely |
| Listing optimization | Included | PM decides |
| Claims support | Included | PM handles |
| Cancellation fees | None | Common |

### Properly vs Turno

Turno schedules cleaners. Properly manages your property. Turno has no guest support, no listing optimization, no pricing management, no claims handling. Properly handles all of it — scheduling plus full managed operations.

### Properly vs Breezeway

Breezeway sells operations software at $19.99/property/month with no human service included. Properly provides a managed service with human experts and AI technology. Breezeway's live guest support is an expensive add-on; Properly includes 24/7 support in the base 10%.

### Properly vs Hospitable

Hospitable is a PMS that automates guest messaging. Properly is a managed service that handles operations. They are complementary — Properly integrates with Hospitable. Hospitable at 10 properties costs $179/month for software; Properly at 10 properties costs ~$255/month for a full managed service including human 24/7 support.

### Properly vs DIY (Owner Self-Management)

| Aspect | Properly CoHosting | Owner DIY |
|--------|-------------------|-----------|
| Cost | 10% of revenue | $0 (but owner's time) |
| Owner effort | ~1 hr/month | 5-10 hrs/month |
| Guest support | 24/7 professional (2-min SLA) | Owner is on-call |
| Quality verification | Every turnover inspected | None |
| Claims support | Included | Owner handles alone |
| Revenue optimization | Professional pricing strategy | Owner guesses |

## Value Propositions with Specific Numbers

### Revenue Impact
- 5-15% revenue uplift through professional listing optimization and pricing strategy
- Net cost of CoHosting can be under $40/month after revenue gains
- With dynamic pricing add-on, net cost is negative (-$51/month) — the service pays for itself
- Quarterly pricing reviews and performance audits included

### Time Savings
- 90% workload reduction for owners (from 5-10 hours/month to ~1 hour/month)
- Property managers save 200+ hours annually in operational work across 20 properties
- At $50/hour labor cost, that is $10,000+ in annual savings for PMs

### Risk Reduction
- 1 bad review from a preventable cleaning error costs ~$3,000 in lost revenue (6 months of 20% booking reduction)
- 1 inspection costs $5 — a 500x ROI
- 1 cancellation from a missed error costs $1,500-$2,000 — a 300-420x ROI
- 1 owner churning due to preventable issues costs PMs up to $246,375 in lifetime revenue

### Cost Comparison for Typical Owner ($2,550/month revenue)
- Traditional PM at 25%: $637/month
- Properly CoHosting at 10%: $255/month
- Annual savings switching from PM to Properly: ~$4,584
- With 5-10% revenue uplift: net cost $0-$128/month
- With dynamic pricing: net cost is negative (service pays for itself)

## Who Uses Properly

### Vacation Rental Owners
Individual hosts managing 1-10 properties on platforms like Airbnb, VRBO, and Booking.com. They want to reduce their operational workload without giving up control of their property or bookings. Many are overwhelmed by the work of managing turnovers, guest communication, and quality assurance.

### Property Managers
Professional property managers handling 10-200+ properties who need to scale operations efficiently. They want to outsource the 80% of operational work (guest support, inspections, scheduling, training, claims) so they can focus on growing their portfolio and acquiring new owners.

### Service Providers (Cleaners)
Vacation rental cleaners and maintenance providers who want reliable work, professional certification, and skills training. They use the free Properly app to receive job notifications, follow photo checklists, and get paid on time.

## PMS Integrations

Properly integrates with 11+ property management systems:
- Guesty
- Hostaway
- BookingSync (Smily)
- Hostfully
- Lodgify
- Hostify
- iGMS
- 365Villas
- Tokeet
- Escapia
- Hospitable
- Plus 50+ additional platforms via calendar sync (iCal)

## Market Context

- Short-term rentals generate $150B+ in gross annual revenue globally from ~10M properties
- 60% of properties are owner-managed, 40% use traditional property managers
- Supply grew 30%+ since 2020, creating millions of new hosts who need help
- 30-40% of all properties are listed on a single platform only
- North America represents 25-30% of the global market
- Properly was one of the earliest players in vacation rental quality management (founded 2014)

## Key Pages

- Homepage: https://getproperly.com/
- Pricing: https://getproperly.com/pricing
- Autoscheduler: https://getproperly.com/autoscheduler
- Co-Hosting for Owners: https://getproperly.com/co-host
- Property Managers: https://getproperly.com/property-managers
- Service Providers: https://getproperly.com/service-providers
- Skills & Training: https://getproperly.com/skills
- Real-Time Inspection: https://getproperly.com/real-time-inspection
- Remote Turnover Management: https://getproperly.com/remote-turnover-management
- Partners & Integrations: https://getproperly.com/partners
- Blog: https://getproperly.com/blog
- About: https://getproperly.com/about
- Affiliate Program: https://getproperly.com/affiliate
- Help Center: https://help.getproperly.com

## Contact & Links

- Website: https://getproperly.com
- App: https://app.getproperly.com
- Help Center: https://help.getproperly.com
- Facebook: https://www.facebook.com/GetProperly/
- LinkedIn: https://www.linkedin.com/company/properly-inc/
- Instagram: https://www.instagram.com/theproperlyteam/
- Twitter/X: https://twitter.com/getproperly
- YouTube: https://www.youtube.com/channel/UCDLclT423URJ637GFQ_-iHg