How BnBbuddy Increased Profitability by 10% with Properly

Challenges

Growing Pains

BnBbuddy, established in 2015, faced mounting operational difficulties as it expanded throughout the UK. The company’s largely manual processes became increasingly problematic.

Director Michael Allen noted that administrative tasks were “time-consuming and prone to human error,” particularly with property cleaning management. As the business scaled, booking management, scheduling cleanings, and coordinating with cleaners consumed a full-time employee’s efforts.

The company’s cleaners relied on paper-based instructions, which “lacked clarity, and led to further delays and miscommunication.” Rising inefficiency costs threatened both profitability and guest satisfaction.

Solutions

Automation and Visualization

BnBbuddy sought to automate cleaning management while introducing visual tools for staff. Initial attempts with their existing property management system failed — the provider wouldn’t implement needed features.

“Properly was still in development when we discovered it,” Allen recalled. “We immediately recognized it as ideal for our business. Nothing comparable serves the short-term rental sector.”

Properly proved transformative because it automated booking and scheduling processes while introducing photo-based instructions and checklists. Allen emphasized that implementation was straightforward: “The best part is that it’s already integrated with Airbnb and all the channels, so we could just plug it in and go.”

Expert Support

Beyond software functionality, BnBbuddy valued Properly’s expertise. Allen praised their team as “both competent and confident,” noting they provided direct problem-solving rather than directing users to FAQ pages.

Benefits

Productivity and Profitability

Results were measurable. Allen confirmed that “our cleaners have each been able to clean 15% more per day.” Visual tools ensured consistent quality, improving guest experiences and reviews.

The cumulative impact proved significant: “Our profitability has increased by at least 10% as a direct result of Properly.”

Future Plans

BnBbuddy planned to leverage the marketplace to source additional cleaners, streamlining recruitment while accessing qualified hospitality professionals.

Conclusion

Allen summarized the transformation: Properly “has entirely transformed part of our business” by automating numerous processes beyond marginal improvements.

Looking for tools to put these ideas into practice? Explore Properly’s solutions:

• Autoscheduler — automates turnover scheduling so nothing falls through the cracks
• Properly marketplace — find trained, badge-verified service providers near your property
• Skills library — train your team with photo-guided modules for every task