Booking.com + Properly Pilot Program Announced

Properly has announced a partnership with Booking.com in a pilot program focused on standardizing cleaning practices for short-term rentals.

CEO and Founder Alex Nigg emphasized that short-term rentals must demonstrate safety and reliability to travelers. Cleaning standards cannot vary based on individual owner preferences, particularly in light of health concerns.

Key Program Features

The initiative requires poorly-performing properties to use a Booking.com-created checklist within the Properly app for their next turnover. The checklist outlines Booking.com’s specific cleaning requirements, and Properly’s Real-Time Inspection team verifies completion through photographic documentation.

“This creates a level playing field for the entire industry,” Nigg explained, noting that standardized requirements apply uniformly whether a host operates independently or manages properties for a larger company.

Enforcement Mechanism

Booking.com establishes cleaning standards for its platform listings and uses Properly’s software and services for enforcement. Should a host fail to meet required standards, Booking.com can mandate participation in the Properly program. If hosts cannot achieve the stipulated standards, Properly reports back, resulting in listing removal from the platform.

The program creates a documented record for each cleaning, providing additional assurance to guests regarding property cleanliness standards.

What This Means for the Industry

This partnership represents a significant step toward industry-wide cleaning standardization. By combining Booking.com’s platform reach with Properly’s verification technology, the program ensures that cleaning quality is no longer left to chance. Every turnover is documented, verified, and held to a consistent standard — protecting both guests and professional hosts.

Property platforms interested in implementing similar programs can reach out for additional details about how Properly’s software and real-time inspection services can support standardized cleaning enforcement at scale.

Looking for tools to put these ideas into practice? Explore Properly’s solutions:

• Real-Time Inspection — lets you verify property condition remotely after every turnover
• Autoscheduler — automates turnover scheduling so nothing falls through the cracks
• Skills library — train your team with photo-guided modules for every task