How The HOST Uses Properly to Provide Unique a la Carte Services and Achieve 200% Growth
Brittney Greene of The HOST in New Orleans shares how Properly helped her scale from 15 to over 50 properties while saving 30 hours per week through digital checklists and automated scheduling.
How The HOST Uses Properly to Provide Unique a la Carte Services — And Achieve 200% Growth!
Challenge: Barriers to Growth
Brittney Greene founded The HOST after guests requested property management services for her successful Airbnb rental in New Orleans. She assembled a skilled team of cleaning, maintenance, and concierge providers and differentiated the company through customizable, property-specific service packages rather than one-size-fits-all offerings.
The partnership with Evolve Vacation Rental Network handled marketing and bookings, but rapid expansion created operational challenges. As the portfolio grew to 15 properties, manual coordination became unsustainable. Staff spent hours managing calendars and creating physical instruction binders with visual checklists for each property. In-person inspections further stretched resources.
Greene explained the core problem: “Once we reached about 15 properties, we started having problems coordinating our services.”
Solutions: Digital Transformation
Brittney’s mother, who operated a cleaning company, recommended Properly. After evaluating alternatives, Greene selected it for superior functionality and scalability.
Key implementations included:
- Digital checklists: Replaced physical binders with customizable photo-based checklists in the app, tailored to each owner’s selected services
- Service coordination: Extended checklist functionality beyond cleaning to concierge and check-in/check-out procedures
- Calendar centralization: Unified scheduling across all service providers through a single platform
- PMS integration: Reservations automatically synced from Guesty to Properly’s calendar
- Enhanced support: Leveraged Properly’s responsive customer service for onboarding and training
Greene praised the integration: “The customer service is phenomenal. If I ever have questions…he will always be responsive.”
Benefits: Scalability Through Efficiency
The HOST expanded from managing approximately 15 properties to over 50 properties post-implementation.
Quantified improvements:
- Saved approximately 30 hours weekly through process automation
- Eliminated manual calendar management and eliminated need for in-person property inspections
- Reduced onboarding time to just one hour using master checklist templates customizable per property
- Service providers upload completion photos for remote review rather than requiring staff visits
Greene concluded: “Expansion on this scale simply would not have been possible without Properly.”
Looking for tools to put these ideas into practice? Explore Properly’s solutions:
- real-time inspection tools — catch issues before guests arrive with photo-verified reports
- automated scheduling — coordinates your service providers without the back-and-forth
- free training skills — visual step-by-step guides your team can follow on the job
Ready to automate your rental operations?
Join 10,000+ hosts who use Properly to automate turnovers, verify quality, and deliver five-star stays.