Meet Properly Superheros: Karoline and Gian of Blue 3
An interview with Karoline and Gian, co-founders of Blue 3, a cleaning company specializing in residential and vacation rental properties in California, sharing their philosophy on quality and dedication.
Background and Company Origin
Karoline and Gian, originally from Brazil, relocated to the United States after visiting in 2014. They identified a significant market gap: cleaning services lacked standardization and quality consistency. In 2015, they established Blue 3 in California with a focus on “consistent quality” and ensuring “all teams are trained to the same standard.”
Service Specialization
Vacation Rental vs. Residential Cleaning
The founders distinguish between their two service areas. Residential properties require thorough, less-frequent cleaning, while vacation rentals demand quick turnarounds — sometimes three times weekly. As Karoline explains, “with vacation rentals, the important thing is to make the space as beautiful and welcoming as possible for the new guest.”
Market Entry
Gian notes they began servicing Airbnb properties from Blue 3’s inception, as the growing short-term rental market signaled business opportunity.
Benefits of Using the Platform
The founders credit Properly with improving operational efficiency by centralizing scheduling, work information, client details, and performance history. Karoline states the platform helps attract new customers: “prospective clients can consult our profile and see a record of our completed jobs and our past performance.”
Professional Philosophy
Their core principle emphasizes dedication: “work with your heart. Don’t just clean for the money; clean with love and dedication.”
Advice for Industry Participants
For cleaners: Maintain professional commitments and work ethically.
For hosts: Provide complete job information upfront and verify cleaner credentials through references or platform profiles.
Personal Insights
The pair work in silence to maintain focus, prefer meeting diverse clients daily, and describe their professional superpower as the ability to “transform” neglected spaces into welcoming environments.
Looking for tools to put these ideas into practice? Explore Properly’s solutions:
- Autoscheduler — automates turnover scheduling so nothing falls through the cracks
- service provider marketplace — connects you with vetted, certified cleaners in your area
- real-time inspection tools — catch issues before guests arrive with photo-verified reports
Ready to automate your rental operations?
Join 10,000+ hosts who use Properly to automate turnovers, verify quality, and deliver five-star stays.