Properly Announces $8.5M Series A Financing

Properly, Inc., a San Francisco-based vacation rental quality management platform, has announced an $8.5 million Series A funding round led by Asset Management Ventures, with support from AccorHotels and prominent travel investors.

The Problem We Are Solving

Industry experts consistently identify unpredictable quality as travelers’ primary concern with vacation rentals. The short-term rental sector has grown three times faster than traditional hotels over the past decade, yet mass-market adoption remains limited.

The reason is straightforward: trust and consistency. When a traveler books a hotel room, they have a reasonable expectation of what they will find when they arrive. The same cannot always be said for vacation rentals, where quality varies dramatically from property to property and even from stay to stay at the same property.

This unpredictability keeps a large segment of potential travelers from choosing vacation rentals over hotels, even when rentals offer better value, more space, and a more authentic local experience.

Our Solution

Properly’s platform enables property managers, hospitality brands, and individual hosts to establish and maintain quality standards through several key capabilities:

• Photo-based checklists that guide service providers through specific tasks at each property
• Mobile documentation of work completion and any damage found during turnovers
• Task scheduling for maintenance, cleaning, and inspection activities
• Quality verification systems that ensure compliance with property-specific standards

The platform combines these management tools with access to over 10,000 service providers globally. This dual approach supports both large hospitality brands managing properties across multiple markets and individual hosts who need reliable local cleaning services.

Company Background

Founded in 2014, Properly serves more than 20,000 property managers and hosts worldwide, with significant presence in North America, Australia, and Western Europe. The company maintains offices in Barcelona, Wellington, and Pune.

What This Funding Means

This investment will accelerate our mission to bring hotel-level quality assurance to the vacation rental industry. The combination of management tools and a service provider marketplace positions Properly to establish the brands and standards that attract and retain mass market travelers.

As the vacation rental industry continues its rapid growth, the companies that solve the quality consistency problem will define the next era of travel accommodation. We are committed to building the platform that makes that possible.

Looking for tools to put these ideas into practice? Explore Properly’s solutions:

• Real-Time Inspection — lets you verify property condition remotely after every turnover
• automated scheduling — coordinates your service providers without the back-and-forth
• service provider marketplace — connects you with vetted, certified cleaners in your area