Properly: The Only Cleaning and Changeover Management Solution for Vacation Rentals Launches
Properly announces its official launch as a dedicated platform for managing cleaning and changeover operations, serving over 7,000 property managers across 50+ countries.
The Problem Being Solved
The vacation rental industry faced significant operational challenges:
- Communication gaps: Reliance on phone calls and text messages between property managers, hosts, and cleaners proved inefficient and expensive
- Outdated processes: Paper checklists provided limited clarity on expectations and job completion standards
- Quality assurance: Property owners struggled to verify that homes met their standards before guest arrivals
- Scheduling complexity: Managing changeovers across multiple properties lacked centralized coordination
As one property manager noted, the industry needed “a better answer” to these persistent challenges.
Core Features
The platform includes several key capabilities:
Photo and Text Checklists
Customizable step-by-step instructions tailored to specific properties and guests, shared directly with cleaning staff.
Real-time Photo Verification
Integration of photo capture allowing managers and owners to monitor cleaner progress, document damages after guest checkout, and confirm job completion.
Channel Integration
Connection to major booking platforms including Airbnb and VRBO/HomeAway to streamline scheduling.
Reporting Tools
Job documentation by cleaner to simplify billing and invoicing.
Founding and Vision
Alex Nigg, an Airbnb Superhost based in San Francisco, created Properly to address his own operational challenges while managing properties internationally. The platform was designed to serve both individual hosts and sophisticated multi-property managers, offering free basic options for casual hosts and professional-grade features for enterprise users.
Market Reach
At launch, the platform served over 7,000 property managers and hosts across 50+ countries managing more than 21,000 listings.
Looking for tools to put these ideas into practice? Explore Properly’s solutions:
- real-time inspection tools — catch issues before guests arrive with photo-verified reports
- automated scheduling — coordinates your service providers without the back-and-forth
- service provider marketplace — connects you with vetted, certified cleaners in your area
Ready to automate your rental operations?
Join 10,000+ hosts who use Properly to automate turnovers, verify quality, and deliver five-star stays.